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Levi Re-designs Its Smart Jacket Equipped With Google’s advanced Hi-Tech – The Jacquard Tag



Levi Re-designs Its Smart Jacket Equipped With Google’s advanced Hi-Tech - The Jacquard Tag

Technology is widely cutting across all facets of the global economy such that even the most ordinary accessories such as clothing are becoming instruments of technological advancements. Just a while ago, Google renewed its partnership with Levi Strauss – An American Clothing Company, to launch an upgraded version of the Jacquard jacket which is tech-enabled. 

The denim jacket is embedded with a small tab-like chip on the sleeve that permits Users to remotely access their smartphone devices right on the go, just in semblances to a touchpad. Additionally, this neoteric invention accessorizes the denim jacket with features that allows the wearer to answer calls, control your music, and get directions just by hand gestures such as swiping, touching and tapping the jacket cuff. 

The San Francisco-based clothing line announced on Monday that it would be teaming up with Google to incorporate the ‘Jacquard tag’ technology in its latest denim designs. Publishing that the Trucker and Sherpa Trucker Jackets for both men and women would roll out with the integrated ‘Jacquard Tag’ on Thursday, 3rd October, in some select few Levi stores in Australia, France, Germany, Italy, Japan, the UK and US at a cost price of $198 for the classic Trucker and $248 for the Sherpa Trucker Jacker.

Even though this is not the first time Google is teaming up with a Clothing line company to distribute a smart accessory as it partnered with Yves Saint Laurent to produce a smart backpack sometime in 2016. More so the Multinational Technology Company had earlier partnered with the Levi in 2017 to debut the first-ever smart jacket. 

However, this latest innovation is only an enhanced model that fraughts with a smaller tag that can hardly be detected. In accordance to a press release by Paul Dillinger – The Vice President of Global Product Innovation at Levi, this new technology allows users to stay connected to their Smartphones at all point in time, stating that;

“Two years after we first launched Jacquard, the technology has become smaller and more discrete, more affordable and more useful, But the premise and purpose remain the same: You can keep your phone in your pocket and your eyes on the world around you, staying connected without being distracted.”

This research development was part of Google’s ATAP (Advanced Technology And Projects) that provisions designers the required tools to create highly connected products. With features such as getting a notification alert whenever your phone gets separated from your jacket, by means of such gestures as tapping the jacket to take photos on your phone’s camera, tagging where your car was parked and a lot more. Google further anticipates adding more functionality to the ‘Jacquard Jacket’ to make it even more ‘smarter’ in the near future.


Alibaba Registers $38.4 Billion During Its Singles’ Day Sales



Alibaba Registers $38.4 Billion During Its Singles' Day Sales
Photo: GettyImages

A record-breaker As It Nets $1 Billion In Just 68 Seconds.

Alibaba, the number one Chinese online market registered a whopping sum of $38.4 Billion during its ‘Singles’ Day’ sales today. An amount equivalent to ¥268.4 billion in the native Renminbi currency of China. And displacing its previous record of $30.7 billion haul from last year, which was the highest sales to be recorded on any e-commerce platform prior to now. Hitting a $1 billion mark a little after the first minute. It went on to report over $12 billion in sales within the hour, which surmounted to $22 billion by the next 8 hours.

Tagged ‘Double 11’ due to its November 11th (11/11) date, this event turns out to be the world’s biggest online shopping event in recent times. The ‘Singles’ Day’ kickstarted with a 24-hour shopping blitz headlined by renowned pop-star – Taylor Swift on Sunday night at Shanghai stadium. This year’s countdown also featured a Livestream on Tmall by Kim Kardashian for her fragrance line as well as local celebrities such as Jackson Yee. Aside from the obvious, the fortuity of the ceremony also indicates continuous progress for Alibaba as it marks the first Singles’ Day without its former boss and Founder – Jack Ma.

Earlier today, the online shopping retail store reported tremendous patronage like never seen before. Enjoying more than half a billion visitors from all over the world with well over 200,000 participating brands. Although introduced by Alibaba in 2009, the event also included other Chinese e-commerce companies. Alibaba, therefore, established an online trading consortium that jointly agrees to offer a tremendous discount to the Chinese crowd over the 24-hour period. Subsequently gaining more traction outside of China, including Singles Day discounts by Alibaba’s subsidiary – Lazada in Singapore, Malaysia, Indonesia, Thailand, and Vietnam. And even in the far west, such as NIKE and Brooks Brothers in the US.

Photo: Forbes

Although a similar event has been hosted in the US, such as the five-day span ‘Black Friday’, ‘Cyber Monday’ and ‘Prime Day’. The Single’s Day festival is far more lauded than its American counterparts, hence the involvement of a handful of American brands in the event. Yet, following a survey by AlixPartners, 80% of the Chinese shoppers precluded plans to boycott the 400 US retailers looking to run promotions for Singles Day. Regarded as the Chinese’s informal shopping holiday. And according to Forbes, the outcome of the one-day event last year, eclipses that of the US celebrated Thanksgiving, Black Friday, Cyber Monday and Amazon’s Prime Day – combined.

Another data analytics platform – Adobe Analytics, forecasts a colossal increase in the US shopping events this year aggregating $143.7 billion. Further proposing that Cyber Monday might amount to $9.4 billion in total sales while Thanksgiving could generate an estimated $29 billion this year.

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Google Acquires Smart Watch Maker Fitbit For $2.1 Billion



Google Acquires Smart Watch Maker Fitbit For $2.1 Billion
Image Via Mashable

According to a recent announcement by Google’s Parent Company – Alphabet. It was gathered that the world’s fifth-largest technology company has officially finalized the terms of purchase towards the biggest independent wearables company – Fitbit for $2.1 billion. Even though this development has been speculative for quite a while now, it was however confirmed today following a press release by both companies.

In a statement released on Google’s Blog by Rick Osterloh – Senior Vice President Devices & Services, who disclosed that the company is proud of the partnership agreement. Osterloh also pointed out that collaborating with Fitbit would integrate the best of Google’s smartwatch platforms and health applications together. Similarly, the CEO of Fitbit – James Park highlights the advantages to be garnered from both ends. In his words, Park asserts that;

“With Google’s resources and global platform, Fitbit will be able to accelerate innovation in the wearables category, scale faster and make health even more accessible.”

This expansion nonetheless comes with regards to the deteriorating sales witnessed by Fitbit in late happenings. Which had created an opportunity for other competitors in the wearable technology market to take full advantages of such as Apple and Xiaomi. Hence in a bid to alleviate the completion and take back its stand Fitbit has decided to sell off its patent rights to the proprietors of Google. Therefore, the once most foremost wearable brand would be incorporated as one of Google’s hardware subsidiaries.

Evidently, this merger would leverage on Fitbit’s long term goal of providing its Consumers with a more healthier and active life. This could be further achieved through Google’s WearOS and Google Fit outlets which are already well acquainted with the fitness and health merchandise. And agreeing to a press release by Sameer Samat – Vice President, Product Management, Android, Google Play & Wear OS, this association would combine Fitbit’s established wearable hardware together with Google’s advanced software to furnish a more flexible platform.

In addition, Osterloh added that;

“By working closely with Fitbit’s team of experts, and bringing together the best AI, software and hardware, we can help spur innovation in wearables and build products to benefit even more people around the world.“

Despite being a subsidiary of Alphabet,  Google divulged that it would only collect Fitbit health and wellness data for other promotional and development purposes other than ads. On the other hand, Fitbit yet reveals that it would not only work with Google’s WearOS as it would also be working extensively with iOS and Android in the future.

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