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With Targeted Ads Coming to WhatsApp This Year, Is the Instant Messaging Industry Ripe for Change?

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With Targeted Ads Coming to WhatsApp This Year, Is the Instant Messaging Industry Ripe for Change?

Since its inception in 2009, WhatsApp has widely been considered the standard bearer for instant messaging apps.

Allowing users to send text messages, images, documents, and other media, as well as offering video and voice calls, WhatsApp protected all of its user’s information by way of end-to-end encryption. All provided on an advertisement-free platform.

Thomas Koller, CEO of ATRONOCOM, believes that “We are entitled to privacy of communication, and nobody wants others reading personal messages about illness, business secrets, research, or data — anything for that matter.” And most people would agree.

While Whatsapp is currently private, this is about to change in 2019.

After months of rumors, a WhatsApp spokesperson has finally confirmed that targeted ads will be implemented this year while claiming that the end-to-end encryption that WhatsApp has become known for will remain intact.

Questions remain unanswered

The reaction to the announcement from the WhatsApp spokesperson has been understandably less than favorable, but the whole process leaves a few questions that will need answering.

The first of these, is how Facebook (which owns WhatsApp) is going to be able to utilize targeted ads for users if they have no access to the end-to-end encrypted messages those users are sending?

As things stand, the only information that Facebook has access to on WhatsApp users is their phone number, which raises the question of exactly how Facebook intends to implement targeted advertising when they supposedly have no access to WhatsApp users data?

According to a security researcher who worked with WhatsApp on building its original end-to-end encryption protocol, there are “nuanced” ways that allow the encryption process to remain intact, but that would also allow Facebook to receive data about what people are saying in their WhatsApp messages.

An opportunity for a fresh approach?

Many observers are unsettled by the possibility of such a tactic being employed by Facebook, including WhatsApp co-founder Brian Acton, who famously walked away from $850 million when he resigned from Facebook after being informed of the route they were planning to take in implementing targeted ads.

He later invested $50 million in the small messaging app, Signal, which intends to run with a mission to put users privacy before profit.

While WhatsApp and Facebook are undoubtedly the Kings of the instant messenger world at the moment, the various scandals regarding Facebook and users information are only leading to more questions being asked and more people becoming disillusioned with how business is being done.

The door is open for fresh ideas and new companies to make part of the instant messenger industry their own. It remains to be seen if anyone is ready to step up to the plate.

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Youtube Gets Sued For Alleged LGBTQ Rights Infringement

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Youtube Gets Sued For LGBTQ Rights Infringement

A group of LGBTQ rights defenders in the US recently arraigned Google and YouTube in federal court. This band, including a handful of LGBTQ social media celebrities such as Chase Ross, Bria Kam, Chrissy Chambers, Brett Somers as well as the executives of GlitterbombTV.com, Alleges that YouTube’s ‘ad-friendly’ policies were actually not friendly to them in all ramifications. The litigation brought before the US district court in California accuses YouTube of such activities as limiting video contents tied to famous LGBTQ identities.

The Emerging Rights War

Following the recent developments, a lawsuit was filed on Tuesday against YouTube and its parent company – Google. These LGBTQ users leveraged upon the company’s purported ideology of “creating a platform of self-expression for all” and making a shit-load of money while at it. This perception of ‘freedom of expression’ and ‘freedom of information’ was however received differently by LGBTQ users, once they sensed a pre-planned discrimination towards the contents they upload on YouTube. 

Accordingly, the court order highlights that YouTube engaged in;

“unlawful content regulation, distribution, and monetization practices that stigmatize, restrict, block, demonetize, and financially harm the LGBTQ+ Plaintiffs and the greater LGBTQ+ Community.”

The Plaintiff acknowledged that Google/YouTube supervises over 95% of all the digitally distributed video-based contents on a global scale. And as such, YouTube is registered as the largest for-profit channel dedicated to free speech and expression in the history of the world.

Furthermore, the Prosecuting party maintains that the Defendants generated an excess of $25 billion on an annual basis. Claiming that such profits are derived from regulating, distributing, and monetizing the free speech and expression of the 2.3 billion YouTubers worldwide. 

Google Apology

Still, Google upholds that it has always been a silent propagator of LGBTQ rights in the past. Demonstrating this, Google asserts to have advocated for gay rights around the world and officially sponsoring the San Francisco Pride parade. Nonetheless, this is not the first time Google/YouTube would be charged with such malfeasance. 

The social media giant took to Twitter during the 2018 ‘Pride Month’ to relay an apology with regards its biased ads sharing policies. But this time, the LGBTQ community does not seem to care about Google’s apology but rather a call for the restructuring of Google’s business model.

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7 best tips to boost your Facebook Reach

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7 best tips to boost your Facebook Reach

Are you still following the old marketing strategies for your business? Nowadays, most of the businesses are using their Facebook fan page to advertise and promote their products and services to a wide range of customers.

Even the small businesses that do not own a website make use of Facebook page to present their business online and visible to the larger number of people. With a reliable facebook page of your business people can get to know the latest updates that may not be available to your website and also get a chance to learn more about your business. So in this article let us discuss 7 best tips to boost your Facebook reach:

Go for engaging content

Content is the key to any successful business and so it is in the case of facebook page marketing. Make sure you always post original and correct information about your products and business. One should post the content that makes sense and ability to relate with the customer needs in order to get more likes on their facebook page. Moreover, if you are looking for more new likes on your page here is the Famoid’s facebook page like packages.

Utilize ‘facebook live’ feature

Facebook live is a very effective characteristic of Facebook with which businesses can show real things like events, celebrations, behind the scenes, like content to their users. Users do believe in actual things and thus they show more interest in such things. Another benefit if facebook lives are that you can personally interact with the customers and answer their questions in the video itself. So follow the best practices while making any video and going live to show what you are actually doing.

Post when your users are most active

It is very essential to post on your facebook page at the right time and in the right quantities. Too much posting is not good in terms of professional business and similarly posting too less is also not suggestive. So one should always post regularly like one post a day and it should be meaningful enough to reach a larger audience. When your users will be more active they tend to share your products on their timeline, then it will be visible to their friends and other people. In this way, the promotion of your business will get higher visits and it will ultimately boost up the traffic of your website.

Organize contests and promotions

To run a successful business you should always keep your potential customers on top priority. In order to achieve that, you can organize contests regarding your products and services and also offer rewards for the same. Researchers have proved that people tend to show more interest in these contests and likely to participate in them.

Know your Facebook insights

Once you are done with creating a facebook fan page and started posting on it ideally. The next step you should do is to keep a regular watch to your Facebook page insights. It will show you some necessary data like how many likes you got on your page, the reach of your posts and page, the number of people engaged with the post etc. With that, you can better evaluate the negatives and positives

Building the Facebook community

If you are looking for getting more likes on your facebook page then you can participate in the Facebook community. Create group discussions for your business, frequently asked questions, running contests are some of the best ways to keep your people engaged. You should try to offer your users with something unique and creative which no one else has initiated yet. For this, you have to devote maximum time to your audience, carry on with your discussions and forums.

Use better visuals

Images are one of the most beneficial ways to communicate with your customers and to create their interest in your products. By using better images you will be able to expand your reach since people like high-quality images and videos. Make sure your images convey the same you do with your written content. The smaller you will post the larger impact it will leave on your users. But make sure your images are complete and the best information is represented.

So these are some of the best ways to boost up your Facebook page that will benefit your business in one way or the other.

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