Samsung Raises the Game with The New Galaxy Note 20 to Rival iPhone 12 and Pixel 5

While other notable phone manufacturers are trimming prices amidst the pandemic, Samsung seems to be raising the bar even higher. In February alone, the Korean electronics company debuted three high-flying flagship phones each of which fell within the price range of $999 to $1,399. This is actually quite unexpected since other major competitors in the tech industry are cutting down prices on gadgets; such as Apple’s 5G iPhone 12 possibly maintaining the same price tag of $849 as its 4G predecessor – iPhone 11. 

In the same light, Google is deemed to be producing its latest version of the Pixel flagship – Pixel 5, with even cheaper processors to effect a price reduction lower than $700. Microsoft on the other hand is expected to slash a whopping 25% off of the Surface Earbuds, same as Apple’s AirPods prices and Pixel 4 getting a $50 price reduction. Evidently, these are only a handful of the ripple effects that the COVID-19 outbreak brings to the tech space, subsequently, the global economy.

In spite of the economic downturn that has forced most tech companies to rethink their launch price – and possibly postpone the launch dates, Samsung seems to be taking even bolder steps. How the Asian gadget-making company is responding to the current market slide is actually mind-boggling. Considering that the company is set to launch its Galaxy Note 20 Ultra and Galaxy Note 20 Plus at a very exorbitant price compared to what other competitors in the market are selling for. 

This is hardly surprising since Samsung has taken greater steps to upscale, which is evident in the new features present in the Galaxy Note 20 series – such as a backplane LTPO OLED display tech and the rumored 4300mAh battery size, while others are running short on manufacturing supplies and production deliveries. Based on historical data and given the current situation, we should expect the Samsung Galaxy Note 20 series to be priced well above $1000. However, the big question here is; will consumers be willing to part ways with such amount of cash for a phone that promises an extensive battery life in juxtaposition to much cheaper rivals, with less durable battery life?