Google Shopping: The All-New Google ‘Express’ and ‘Shopping Search’ App

Google recently disclosed its plan to coalesce its ‘Shopping Search’ and ‘Express’ Apps together to give rise to the ‘Google Shopping’ App. Google Shopping is originally designed to find these merchandise in addition to outsourcing from the best markets with affordable prices and incentives.

Also, the Google Express App – where Google oversees all purchase related issues, along with its many features would be incorporated into this new Google Shopping App.

Whereas the Google Shopping and Google Product Ads collectively referred to as the Google Merchant Center aids Third-party Website administrators to boost the traffic to their website by linking to Google through the Google Shopping App.

Just as the previous Shopping Search App searches for products from a number of retailers on the World Wide Web. By means of the former Google Express, this latter Google Shopping App would maintain additional attributes that allow for the option to place an order for such products directly from Google. Evidently Google enjoys a wide network of Internet and Social media platforms and as such it utilizes this chain of sites to its advantages with regards to its online shopping procedure. 

Although not basically capitalizing on its popularity, however the Internet and Advertising Technology Company aims to achieve an increased interoperability between all services sustained by the Google parent company.

Already, Google Shopping embodies other services and products provisioned by the Technology Company such as links to its Google Images, Google Shopping Feed, and YouTube Apps. Hence the Shopping App furnishes Users with a more personalized shopping experience along with an opportunity to explore more products from multiple vendors in juxtaposition.

This recent development centers around Google’s idea towards a competitive approach to stay ahead of all possible means through which customers shop for items online. Whether by searching for an image on Google Images or via an external source such as Pinterest.

The Google Shopping App grants Users a much wider scope such that they can log in to their Google accounts to access this Shopping App and as well watch videos with more details on the products they are willing to purchase right on YouTube.